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Analytics

Analytics shows how your blog performs in Google search, so you can watch the payoff compound. Lyra refreshes your SEO and search data on a schedule through the Analytics agent, and the weekly SEO Copilot turns the same data into a plain-language recommendation. This page covers the two analytics tabs and what each one needs.

The two tabs

Analytics has two tabs, each with its own data source.

SEO and backlinks

The SEO & backlinks tab shows your domain rating, backlinks, referring domains, and tracked keyword positions. It needs no setup from you. Once your site has a link set, Lyra fetches it automatically.

The tracked keyword positions table lists each keyword you target, its current position, its monthly search volume, its difficulty, and the post that targets it. A keyword Lyra has not seen ranking yet shows as "not ranking".

Refresh depth follows your plan:

  • Free. A one-time snapshot that tracks your top keywords.
  • Starter and above. Refreshed daily.
  • Growth and Scale. Tracks up to 100 ranked keywords for the domain.

Google Search Console

The Google Search Console tab shows clicks, impressions, average position, and your top pages and queries. It pulls up to sixteen months of history the moment you pick a property, then stays current from there. Lyra only ever reads from Google, never writes.

To use it:

  1. Open the Google Search Console tab.
  2. Click Connect Google.
  3. Sign in with the Google account that owns your verified site.
  4. Select the site you want to track.

The tab then shows:

  • Summary cards. Clicks, Impressions, Avg CTR, and Avg position, each with a change and a sparkline.
  • By device, country and appearance. How your search traffic splits across mobile, desktop and tablet, across countries, and how your pages appear in the results.
  • Top pages and Top queries tables, sorted by clicks.
  • Queries by page, pairing each search with the page it sent visitors to, with a week picker to look back at past weeks.
  • Index coverage, which of your posts Google has indexed, which it has not picked up yet, and where Google settled on a different address than the one you pointed it at. It updates as part of the weekly run.

The 7-day performance strip

Overview shows a short performance strip for the last 7 days: Clicks, Impressions, Avg CTR, and Avg position, each with a delta. It is drawn from Search Console. A link opens the full analytics view.

The SEO Copilot

The same search data feeds the SEO Copilot, Lyra's weekly report on what changed, why it changed, and what to do about it. The report adds what the two tabs cannot show on their own: a plain-language explanation of the week, ranked fixes, and a pull request for the safe ones.

Rank tracking and API export

Analytics depth follows your plan:

  • Basic analytics on Free, with a one-time snapshot.
  • Core analytics with daily Search Console refresh on Starter.
  • Full analytics with rank tracking on Growth.
  • Full analytics with API export on Scale.

Analytics API export is a Scale-plan capability. See Plans and pricing.

What's next

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