Key concepts

This glossary defines the terms you meet across Lyra. Each one links to the guide where it matters most.

Focus area

The line that describes what your site is about and who it is for. Your focus area drives what Discovery looks for and how Writer frames each post. You set it during onboarding and can edit it in Settings > Website.

Tracked keywords

The terms Lyra targets and tracks positions for. You have one main keyword and any number of secondary keywords. Lyra writes toward them and reports their search positions in Analytics.

Tracked links

Your own blog index, docs, and pricing page. The writer and reviewer cross-link to these on your domain. The pricing link also enables price verification. Leave a field blank to skip it. Set them in Settings > Website.

Writing guide

The per-repo instructions Lyra follows when she writes for your blog: where posts go, the file format, and your blog's voice profile. Lyra generates the writing guide automatically when she scopes your repo, and you can view, edit, or download it in Settings > Repository. It is stored in your repo as a CLAUDE.md file.

Scoping

The step where Lyra clones and analyzes your connected repository to learn its structure, your blog directory, and your voice. Scoping produces the writing guide. You can re-scope at any time to pick up changes. See Connect your repository.

Review score

A score out of 100 that Lyra gives each draft, with per-category scores for Content, SEO, AEO, E-E-A-T, Accuracy, Readability, Linking, and Voice. See Review scores.

Iteration

One pass through the review-and-fix loop on a post. A rising iteration count means Lyra is still working the draft toward the score bar.

Agents

The four autonomous workers that run the pipeline: Discovery, Writer, Reviewer, and Analytics. You can pause them globally or per website. See Agents.

Project (website)

One connected site with its own repo, pipeline, plan, team, calendar, and analytics. You can run several projects from one account and switch between them. See Multiple websites.

SEO and AEO

SEO is search engine optimization: ranking in search results. AEO is answer-engine optimization: being cited by AI assistants that answer questions directly. Lyra scores and optimizes for both.

Released

A post that you have merged into your repo. Released is the final state of the pipeline and the count of posts Lyra has shipped for you.

Posts written vs published

Billing counts posts written, which means a draft was pushed to a branch. A post is published when you merge it. Your plan's monthly limit applies to posts written. See Billing.

Your key, at cost

Lyra runs on your own Anthropic key, so every post bills to your account and is never marked up. An optional Gemini key powers banners. See Add your Claude key.

What's next

• The pipeline: How these concepts fit together.
• Configure your website: Set your focus, keywords, and links.
• Connect your repository: Scoping and the writing guide.